Victorinox is a Swiss-based knife manufacturer best known for its iconic Swiss Army knives. As the world’s largest producer of pocket knives, the brand has expanded its presence through licensed products such as watches, apparel, and travel gear. The logo is built around subtle cuts that form the letter K, referencing the name KWS while visually echoing the precise motion of a knife cut. These sharp, intentional breaks are inspired by the brand’s core expertise in knives and blades, translating the physical act of cutting into a clean, graphic language. The color palette was intentionally kept within the classic world of Swiss knives, as requested by the client. Deep burgundy anchors the brand in heritage and craftsmanship, while shades of gray, black, and white add contrast, clarity, and a sense of precision. Together, the colors reinforce a timeless, professional identity that feels both trusted and modern.