Gloat’s end-of-year event was built around dreaming and imagining what’s next. I led the visual concept and creative direction, crafting a soft, immersive world inspired by pastel tones and fluid forms. From a wishing fountain to custom photo booths, every element was designed to feel cohesive, playful, and slightly surreal. Rounded typography and flowing shapes reinforced the dreamlike atmosphere - turning the event into an experience of imagination, connection, and wonder.